Business & Company Resource Center Guide

Gale's Business & Company Resource Center (BCRC) is a comprehensive database containing detailed company and industry information, business case studies and articles from industry newsletters, magazines and journals.

It includes information in the following areas:

• Periodical articles, news articles, and press releases
• Detailed information for domestic and international companies and associations, including information on corporate hierarchical structures
• Company financials and earning estimates
• Investment reports
• Corporate chronologies and company histories
• Brands and product information
• Market Share data
• Industry Overviews
• HR Law Case Digests
• PDF reports on the Strengths, Weaknesses, Opportunities and Threats (SWOT) for select companies -- can be searched for via the Company Search page 

There are multiple ways to initiate a search on BCRC.

From the Quick Search field, you can enter search terms and then choose Company Search, Industry Description Search or Articles Search from the dropdown menu.

To enter more detailed search terms, you can use the appropriate search path from the icons displayed directly below the Quick Search field:

For example, if you click on search now under the Company Search icon, you will be given additional fields and limiters for performing your company search, helping to narrow the focus of the search:

As you see, you can narrow the search by searching for the company name and limiting by either all companies or ultimate parent (distinguishes between the parent company and similar divisions at lower levels - for example, Ford Motor Company, and Ford Credit division).  You can also search by product and brands, geographic location and industry.

Notice that there is an industry search function within the company search, as well as a separate Industry Search feature.  Industry code results from the company search shown above will consist of company profiles from that particular industry, while more expansive information - such as industry overviews, rankings and associations - are included in the Industry Search.  Both the Standard Industrial Code and North American Industry Classification System codes are supported

Various business periodicals can be accessed via BCRC.   The Articles Search feature can be used to find specific articles from magazines, journals and industry newsletters, while the Publication Search allows searching or browsing for specific titles.  Once a title is found, you can then access the particular issue and article(s) that you are searching for.

Finally, there is the Advanced Search, which basically combines all of the other variables into one search feature.  There are multiple keyword fields that can then be limited from the dropdown menu:

Accessing Search Results

Results of searches are organized by tabs.  For example, a company search for JNJ by ticker symbol will return the following result:

A company profile of Johnson & Johnson is found under the company profile tab; articles from magazines, newspapers and journals can be found under the News/Magazines tab.  Note that the other tabs are "greyed out," which indicates that they are empty.

Clicking on the blue link will open up the company profile, and reveals more enabled tabs with additional information:

You cannot see the entire company profile in the screenshot above, but it includes contact information, a brief history & description of the company, variant names, associated SIC and NAICS codes, and brief financial highlights from the past year.

Managing The Results

There are also many options once you have selected an article - or in this case, a company profile - to view.  In the upper left-hand corner, you'll find options to print (switches to a printer-friendly format), email and "mark" the document.  By clicking the mark option, you can create a list of documents or even search results to access later in a comprehensive form.  The list can then be downloaded, printed or emailed altogether.

Another feature is the InfoMark , as shown above.  Because pages within the database are dynamic, the URLs cannot be simply copied and pasted to view at a later date.  The InfoMark allows documents and search results to be given a persistent URL so that they can be accessed again.  Please note that you will have to have the subscription authorization, such as your library card number, to access the saved InfoMark.

To access B&CRC from outside of the Library

You can access the Business & Company Resource Center from the Library's hompage:

• Go to jaxpubliclibrary.org
• Choose e-research from the green box labeled resources at the bottom of the page
• Click on business for databases on that topic
• Click on Business & Company Resource Center
• If you are outside of the Library, you will have to enter your library card number (FJP000...) at this point for access